"The Rivalry: Red V. Blue" is playing in theaters now in Kentucky in January and February 2014. Be sure to catch the first documentary about college basketball's ultimate rivalry on the big screen with as many fellow U of L and UK fans as possible!

In case you hadn't heard, The Rivalry: Red V. Blue is playing in select theaters now in Kentucky. It will be playing at the Village 8 in Louisville at 7 and 9 pm on January 31st and February 7th. It will also be playing in Georgetown and Ashland, among other cities. For a full list of screenings go to redvbluefilm.com/screenings.

For the December 27th world premiere at the Lexington Opera House, Lexington mayor Jim Gray was in attendance along with Rob Bromley, Miss Kentucky, Governor John Y. Brown, and Tom Leach, among others. WKYT News covered the event on the local news. Watch here.

For the December 29th premiere at the Muhammad Ali Center, Louisville mayor Greg Fischer attended along with Tony Vanetti, Terry Howard, Al Benniger, Jim Tharp, Ken Kurlas and the barbers (Robert Boone and the Wagners). WHAS and WLKY covered the event on the local news. Watch here.

For the December 30th premiere a the SIPP Theater, Paintsville mayor Bob Porter attended along with UK fan Doug Young and U of L fan Rick Roberts. WYMT covered the event on the local news. Watch here.

The Rivalry: Red V. Blue will be available on DVD in March 2014!

Thursday night The Rivalry: Red V. Blue surged past $10,000 in kickstarter pledges thanks to Kentucky Pride and the generosity of "Red V. Blue" nation!

To say thank you, we released a new video "Kentucky Pride," featuring one of our favorite UK fans, Doug Young.

Doug Young owns the Finishing Touch frame shop in Paintsville, KY. In this clip he explains what Kentucky basketball means to him and so many others in the state.

But Doug's message of the importance of tradition is as applicable to Louisville fans as it is to Kentucky fans. Just as Doug is a lifelong Wildcats supporter because UK was his dad's team, there are thousands of Louisville Cardinal fans with similar stories whose love for the Cards grew out of their love for a family member or good friend.

"Red V. Blue" isn't just a basketball documentary. It's a movie about the rich traditions of Kentucky and their meaning to generations of Kentuckians.

Today producer Adam Lefkoe was a guest on the Leach Report with the Voice of the Wildcats, Tom Leach.

This weekend we will be featured in the Lexington Herald and the Appalachian News-Express. Additionally, director Rory Owen Delaney was interviewed by Surreelfilm. The interview will air Sunday at 1 pm EST on Crescent Hill Radio in Louisville and will be simulcast on crescenthillradio.com!

To back us on kickstarter, click here and hit the green "back this project" button!

Thank you for your support so far. We have come a long way and owe it all to you!